Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
Knowledge that can be converted into profit. This capital comprises two major elements: human capital and intellectual assets. Also known as knowledge capital.
Something of value that cannot be physically touched, such as a Brand, Franchise, Trademark, Copyright, Trade secret, or Patent. The opposite of a tangible asset.
Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
Brand: the sum of all of the characteristics, both tangible and intangible, that make an organization, service, or product unique.
An intangible asset that puts a value on the goods reputation associated with a trademark or service mark.
